Apply the opposite test July 21, 2008
Posted by hardly Resumes
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Sometimes, you just need to say, "Yeah, vanilla is a great flavor." Or, "Gosh, didn't Toyota knock it out of the park w/the Prius?" And of course, "Guy Kawasaki sure knows how to write a good business book!"
I began reading "The Art of The Start" last week for a project I'm working on. While the book is ostensibly about what one needs to do to get a company going, there nuggets for everyone.
For those of you out looking for a job, one entry you should pay attention to is, "Apply the Opposite Test", pp 39.
Guy's point is that most companies describe their product(s) in terms that other companies use as well. So, you should describe your product in a way that is opposite that of the competition in order to stand out.
Here's the paragraph to pay attention to: "For example, it would be fine to describe your product as 'intuitive, secure, fast, and scalable' if your competition describes its product as 'hard-to-use, vulnerable, slow, and limited.' However, this probably isn't the case, so you're saying nothing."
Same applies for candidates resumes - you're a product, too!
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