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Another failure October 15, 2008

Posted by hardly 100 of... for time, Bar, Dips, Dumbbell, Jump Rope, Kettlebell, Pullups, Pushups, Sit-ups Digg! this story! Digg! this story. , add a comment

 Warmup:

Workout:

The one question to ask October 15, 2008

Posted by hardly Strategic Concerns Digg! this story! Digg! this story. , add a comment

A bit ago in my career, I was a stakeholder on a x-func team that was focused on customer retention for an on-line subscription product. As a result, I was introduced to, and searched out all kinds of analytic tools to measure customer happiness, retention and loyalty.

The best thing I came across in that time was work done by Frederick Reichheld. He is a customer researcher, and has written a number of articles & books on the topic of loyalty and customer retention, including, "The Loyalty Effect", and "The Ultimate Question"

After years of research, he figured that all of this could be largely reduced to one question, "Are you likely to recommend us to friends and colleagues?" There are measures around this, of course, and if you're interested in this, go read his books. They will change the way you think about your customers.

Thing is, this isn't just about your customers or clients.

When was the last time you measured whether your staff would recommend your company as a place to work?